Skip to content

YOU POST THE CONTENT. WE BUILD WHAT HAPPENS NEXT.

You already havethe attention.

Let’s make sure it doesn’t die in your DMs.

You keep creating content on the front end. We plan the Stories, DMs, and email behind it so the people who raise their hand don’t get one link and disappear.

DONE WITH YOU OR DONE FOR YOU. START WITH AN AUDIT.

CLIENT RESULTS

The content.
The proof.

A look at the reach and engagement behind the work.

Client content result 1, showing views, likes, and comments
Client content result 2, showing views, likes, and comments
Client content result 3, showing views, likes, and comments
Client content result 4, showing views, likes, and comments
Client content result 5, showing views, likes, and comments
Client content result 6, showing views, likes, and comments
Client content result 7, showing views, likes, and comments
Client content result 8, showing views, likes, and comments
Client content result 9, showing views, likes, and comments
Client content result 10, showing views, likes, and comments
Client content result 11, showing views, likes, and comments
Client content result 12, showing views, likes, and comments
CONTENT STRATEGYSTORY FUNNELSDM AUTOMATIONEMAIL SYSTEMSCONVERSION CONTENT

01 / THE BOTTLENECK

You’re posting your ass off.
Then the DM goes nowhere.

You’ve been told to post more and add a keyword. But if that keyword sends a PDF and nothing else, that’s where the conversation ends.

01 / THE LEAK

Every campaign becomes a rebuild.

New offer, new keyword, new links. Now you’re rewriting DMs and emails, reconnecting tools, and checking the whole thing again.

02 / THE LEAK

They get the link. Then nothing.

Someone asks for your PDF or video, gets an automated reply, and disappears. No follow-up. No email. No real conversation.

03 / THE LEAK

You know the views. Not the buyers.

You can see how many people watched. But you haven’t segmented the people who replied, so you don’t know who wants what or who’s actually interested.

You don’t need five more trial Reels a day.
You need to stop losing the people already replying.

02 / THE METHOD

Your views are up.
Your sales aren’t.

You can post ten trial Reels a day and slap a ManyChat keyword on every one. That doesn’t mean you’re going to make a shit ton of money.

Other agencies tell you to turn your feed into a sales calendar. People tune out, so they tell you to post more Reels. Then run ads. Now you’re paying to pour more people into a funnel that’s leaking out the bottom.

HERE’S HOW WE DO IT DIFFERENTLY

01
THE FEED

Keep your feed valuable.

We’re going to keep your feed content value content instead of that TOFU, MOFU, BOFU stuff everybody else parrots. This builds trust, gets you more views, and keeps you in Instagram’s good graces so it pushes your content to more people.

02
STORIES

Get them to raise their hand.

We’re going to plan Stories intentionally to target buyer psychology and move people to raise their hand. Stories are where your warmest leads are—they already follow you, so they know, like, and trust you.

03
THE DM

Don’t let the reply die.

We’re going to automate those DM funnels. Every single time somebody DMs you, they get what they asked for, then get put on a path to ultimately convert. A keyword by itself isn’t a funnel.

04
FOLLOW-UP

Get back in the conversation.

We’re going to use DM automation to follow up with everybody who raised their hand. That gives you or your setters opportunities to follow up in real life and further the conversation. Sometimes the next step is a relevant YouTube video that builds more trust.

05
EMAIL

Keep talking after the DM.

We’re going to continue those conversations in email so leads are warmed up properly and eager to buy when you drop your next offer or launch.

Best part? Everything is automated. All you have to do is focus on content on the front end and keep feeding the machine. The machine runs by itself.

03 / THE BUILD + LAUNCH

Build the demand.
Then launch.

This is the kind of funnel I usually build with creators. We spend the first 30 days getting it live, building demand, and fixing what isn’t working. If you’ve got a low-ticket offer, days 31–60 can be your launch window.

DAYS 01–30 / FOUNDATION + DEMANDYOUR BUILD TIMELINE ↓
DAY 01

Onboarding call.

We talk through your offer, your audience, what you’re posting now, and what actually needs to get built.

DAY 03

Get access sorted.

Accounts, integrations, APIs—we get the stuff we need connected so I can start building.

DAY 07

Full audit + funnel map.

I map what happens from the Story to the DM to email, and show you where people are falling out.

DAY 14

First funnel live.

We get the waitlist or lead magnet running, test the DMs and follow-up, and start building demand.

DAYS 15–28

Stories + testing.

I give you a plan for what to post in Stories. We watch the replies and adjust what isn’t getting people to raise their hand.

DAY 30

Look at the data.

We review the first month, find the gaps, and optimize before we even think about a launch.

DAYS
31–60

THE LAUNCH WINDOW

Now we can
actually launch.

If you’ve got a low-ticket offer, we use the waitlist, Stories, DMs, and email we spent the first month building to launch it. I don’t skip straight to a 30-day launch. If we haven’t built trust and demand first, it falls flat—and that looks bad on both of us.

Timing and launch scope are agreed together before the build begins.

04 / SELECTED WORK

Real accounts.
Real messages.

Here’s the before and after on three accounts, followed by messages from other creators I’ve worked with.

MORE ACCOUNTS I’VE WORKED WITH

05 / WORK WITH ME

Here’s how we
can work together.

Want my eyes on the content you’re posting? That’s coaching. Want the Stories, DM funnel, and email built behind it? That’s the build.

01 / DONE WITH YOU

You post.
I tell you what works.

Stories & Content Coaching

  1. 01
    Post it. Send me the link.

    Every time you post, send it to me on WhatsApp.

  2. 02
    I’ll give you the real breakdown.

    I send a voice note on what worked, what didn’t, and what I’d do differently on the next post.

  3. 03
    Use it on the next one.

    We keep doing that so you’re not guessing every time you hit publish.

Stories & Content Coaching · $1,500 / month

Talk about coaching

06 / WHO’S BUILDING THIS WITH YOU

Part creative.
Part operator.

I know what gets attention. And what needs to happen after it does.

I’ve executed these strategies for six, seven, and eight-figure brands — building content systems, DM funnels, email automations, launches, and the infrastructure behind them.

Those systems have generated 100,000+ leads through DMs, millions in customer revenue, and six-figure digital product launches.

And I’m not teaching this from the sidelines.

I use the same systems every day to grow my own audience, sell my own products, and run my own business.

That’s the edge: I can see the creative and the machinery behind it... then make them work together.

Steven Mellor signature
Steven presenting a content strategy on stage

07 / A FEW THINGS YOU MIGHT BE WONDERING

Before
we talk.

Who is this for?

Founders and creators with an existing audience, an offer to sell, and a willingness to keep showing up. If you already get attention but the path to becoming a customer feels messy, this is for you.

What happens on the audit call?

We’ll look at your content, offer, and the steps someone takes after they show interest. We’ll identify the biggest gaps and discuss whether coaching or a funnel build is the right next step.

What’s the difference between the two offers?

Coaching helps you get better at the content itself, with direct feedback on the posts and Stories you publish. The done-for-you service builds the funnel and automation behind that content. You still create and post; I build the path that comes next.

Do you create and post my content for me?

You stay the voice and face of your business. With coaching, I review what you post and help you improve it. With a funnel build, I map and automate the backend so your content has somewhere intentional to send people.

Can we use the tools I already have?

We’ll review your existing setup first. The goal is to connect what makes sense and simplify what doesn’t. Any new tools, subscriptions, or changes are discussed before the build.

Is everything finished in 30 days?

The roadmap is the target for a focused done-for-you build. Timing depends on the scope, access to your tools, and feedback. We’ll agree on those details before starting. Coaching is ongoing, with feedback as you publish.

Do you guarantee leads or sales?

No. Results depend on your offer, audience, content, and follow-through. The work gives you a clearer journey, a connected backend, and a way to see what’s working so you can make better decisions.

YOU’VE ALREADY DONE THE HARD PART.

You got their attention.
Let’s build what’s next.

Bring your content, your offer, and the messy backend.
We’ll figure out where the gaps are—and what to fix first.

Book an audit callStart with a conversation. Find the right next step.